I'm Kenneth, a seasoned Creative Director, multiform Designer, and avid Photographer. My expertise often lies at the intersection of Brand, Sport, and Graphics. Currently, I serve as the Global Design Director for Nike Football in Oregon, USA, guiding a dedicated team in shaping the future visual landscape of the beautiful game.
With an extensive background in assembling, leading, and developing large, high-achieving international design teams committed to shaping industry-defining designs, I take pride in my role as a servant leader who prioritizes a human-centric approach, that supports the next generation of creative talent. Moreover, I possess the ability to independently generate creative solutions that push the boundaries of industry standards.
Whether in a leadership role or actively engaged in the creative process, my passion centres around strategic and methodical design thinking, aimed at elevating the stature of global brands. This involves developing a sharp and comprehensive, insight-driven vision communicated through authentic and evocative narrative, often to increase awareness or initiate meaningful dialogue. These efforts are always executed with an intentional, refined, and innovative approach to craft.
Welcome to mcIver.design, my aptly named digital abode. Here, you'll discover an evolving, curated index of selected, significant projects that I have orchestrated, conceptualized, and created, alongside some amazing partners. These collaborations have spanned international brands, assets, and partnerships throughout my career. Additionally, you'll find a small but growing selection of self-initiated creative exploration, adding a touch of personal exploration to the mix.
If you're looking for more details or think that my expertise could assist you in your creative endeavours or career journey, don't hesitate to get in touch. You can reach me on LinkedIn or directly via email at [email protected]. I'm excited about the opportunity to connect!
Expertise:
Creative Direction
Design Direction
Art Direction
Product Direction
Design Management
Strategy
Brand Identity
Graphic Design
Product Apparel Design
Product Apparel Graphics
Creative Workshop / Sprints
Photography
AI Creativity
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