England's Next Generation
Capturing the essence of a footballing nation in transition
Nike Football
E.N.G - England's Next Generation
England National Team Kit Collection
2020 Euros
Embarking on a transformative journey for English football, this kit and collection stand as a vibrant beacon for the future. Drawing inspiration from the pulsating energy and free-spirited ethos of the 90s, it seamlessly blends homage to tradition with a bold representation of 'England's Next Generation' of footballing talent.
Every intricate detail in the design serves as a canvas, narrating the captivating story and rich history of the Three Lions. From the knitted lion-patterned crew neck ribs, to the gracefully embossed lion motif on the side tape and the distinctive name and number typeface embodying England's footballing legacy, this iteration of the England Home Kit becomes a timeless yet modern design.
The change kit and the broader off-field collection push the boundaries of celebration by tapping into the dynamic fusion of 90s street style and cultural vibrancy. Ingeniously incorporating iconic graphic motifs from vintage kits and bold typography in a fresh and invigorating color palette, this collection signifies not just a new era but also reflects a young squad exuding generational talent and attitude.
The design intertwines nostalgia with contemporary flair, crafting a visual language that resonates deeply with both the illustrious history of football kits and the dynamic energy of today's emerging talents. Together, these kits encapsulate the essence of a footballing nation in transition, standing on the cusp of a bright and exhilarating future.
Narrative
Concept Ideation
Design Direction
Product Graphic Design
Typography Art Direction
Typography Design
Alexander Middleton
Key Partners:
Matthew Shotton
Stephanie Vargas
Morgan Ritter
Monika Folkse
Many Others
Photography: FIFA, Nike, England FA
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