Remixing national identity
Transforming modern football: A bold new Three Lions
Nike Football | England
Remixed Jersey
2019
Nike and England launched two striking pre-match shirts, drawing inspiration from the acclaimed 2018 World Cup away kit. The 'remixed' designs were available in two captivating colorways: black/pink and black/volt. These avant-garde shirts not only paid homage to the iconic 2018 World Cup kit but also showcased a contemporary and bold reinterpretation.
The fusion of black with vibrant accents of pink and volt not only added a modern twist but also exemplified Nike's innovative approach to sports apparel. With these distinctive pre-match shirts, Nike and England continued to push the boundaries of football fashion, providing fans with an exciting and stylish way to support their team.
Concept, Direction, Design
Photography: Nike, Gaffer Magazine, England FA
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