A modern clásico
Disrupting football's fiercest rivalry
Nike Football | FC Barcelona
Senyera - Clásico Edition
2021-22
This modern Senyera design pays tribute to the legendary Barça jersey worn during the historic 5-1 victory over arch-rivals Real Madrid on November 29, 2010. Inspired by the essence and design of that unforgettable night, it captures the magic and triumph of the momentous occasion.
The traditional Senyera identity is seamlessly woven into the classic FCB Blaugrana identity, symbolizing the deep-rooted pride and history of the club. Adding significance, the design features five tonal Blaugrana stripes, each representing a goal from that special match. These stripes serve as visual markers, documenting the legacy of the El Clásico victory and infusing the jersey with layers of meaning.
The deliberate placement and thoughtful integration of these elements go beyond celebrating a historic win; they narrate a profound story that resonates with the pride and identity of the club, giving the jersey a timeless resonance and a sense of enduring pride.
Narrative
Concept Ideation
Design Direction
Product Graphic Design
Key Partners:
Isaac Carrillo
Jason McDonald
Kristen Kelly
Bojan Gavric
Anne Green
Morgan Ritter
Many Others
Photography: FC Barcelona, Nike
More information:
