Barça back in white
Honouring fifty years of Cruyff and his unapologetic pioneering spirit
Nike Football | FC Barcelona
Pioneers - Fifty Years of Cruyff
23-24 Away Kit Collection
The FC Barcelona 23-24 Away Kit collection pays disruptive homage to Johan Cruyff, seamlessly blending his unapolagetic Dutch confidence with the indomitable Catalan spirit. Inspired by Barcelona's iconic 1977-78 European matches, this kit honors the clubs long tradition of adopting white as an alternative look.
Drawing from FC Barcelona's rich history, the kit features the original crest from that Cruyff era, skillfully incorporating modern innovation for a refreshed club identity. This updated rendition of the 1977-78 uniform combines timeless simplicity with cutting-edge design, merging clean lines and dynamic color blocking. It stands as a harmonious synthesis of heritage and modernity, bridging the past with the limitless future.
Rooted in Barça's pioneering spirit, this expression symbolizes aspiration and boldness, meant to inspire the dreams of emerging talents nurtured at La Masia. It goes beyond being just a kit; it's a testament to the enduring spirit propelling FC Barcelona forward, uniting fans and players across generations on a journey fueled by tradition, innovation, and an unwavering commitment to excellence.
One to honour, break and reinvent club tradition.
Narrative
Concept & Ideation
Design Direction
Product Graphic Design
Key Partners:
Isaac Carrillo
Rolando Cruz
Ashley Haden
Anne Green
Karli Kawahara
Many Others
Photography: FC Barcelona, Nike
More information:
