Supporting global brands & talent to reach their apex, through design excellence.

Creative Director, Curator, Collaborator and Servant Leader, empowering global brands and talent through innovation and design excellence. A visionary thinker and storyteller with a strategic, multiform mindset. An AI Enthusiast, digital tastemaker and former Nike Design Leader.

With over 25 years of experience in the creative industry, I have a proven track record of building, cultivating and leading high-performing, international design teams. My career is marked by consistently delivering industry-defining, authentic design solutions that help drive significant global business growth.

As a human-centric leader, I prioritise fostering environments where teams thrive under honest, growth-oriented guidance. My commitment to mentorship ensures emerging talent reach their full potential within a collaborative and inclusive culture that values creativity, innovation and teamwork.

My strategic approach to design is both holistic and vision-driven, resulting in cohesive and impactful brand experiences. These endeavours are characterised by sharp insights driven, emotionally resonant narratives, and an intentional and refined approach to craft.

In my most recent role as Global Design Director for Nike Football in Oregon, USA, I spearheaded initiatives at the intersection of brand, sport, product innovation and graphics for the world's largest athletes, teams and tournaments. Guiding a dedicated team, we played a pivotal role in shaping the future visual landscape of the beautiful game, consistently embodying a commitment to innovation and excellence.