Avant-garde Barça disruption
Fusing iconic Blaugrana with symbolic football identity
Nike Football | FC Barcelona
Més Que Un Club
2021-22 Home Kit Collection
This design boldly departs from tradition, presenting an innovative narrative inspired by Barcelona's iconic crest. It serves as a disruptive tribute to the club's rich history, seamlessly blending distinctive Blaugrana elements with symbolic imagery from the crest.
An unapologetic expression, this avant-garde kit is not just a uniform; it's a crafted piece of symbolism and art encapsulating the soul of the club. Representing a bridge between Barcelona's legacy and the modern era, the design testifies to the club's ability to evolve while staying rooted in its profound history. With its bold and disruptive take on tradition, the kit stands as a testament to Barcelona's enduring commitment to innovation, identity, and the unyielding spirit that defines the club - Més Que Un Club.
Narrative
Concept Ideation
Design Direction
Product Graphic Design
Key Partners:
Jason McDonald
Kristen Kelly
Stephanie Vargas
Morgan Ritter
Many Others
Photography: FC Barcelona, Nike
More information:
