Unity & togetherness
Capturing the essence of English football and its subculture
Nike Football
England PreMatch Shirt
2018
The 2018 England Prematch design stands as a prospective icon, envisioning a kit that many argue should have graced the pitch - a vision inspired by the lively aesthetics of the 80s. This contemporary rendition of footballing identities resonates with the dynamic movements of youth and mirrors the swift pace of the modern game. Infused with vibrant energy, a rich palette of national colors, and a graphic representation that exudes unity and togetherness, the design offers a disruptive yet familiar expression encapsulating the essence of English football and its subculture.
The jersey design is a spirited homage to the era's vibrancy and a bold statement, seamlessly blending nostalgia with a contemporary flair that captures the dynamic spirit of the beautiful game in England.
Concept
Graphic Art Direction
Product Graphic Design
Key Partners:
Jason McDonald
Elliot Frack
Stephanie Vargas
Photography: FIFA, Nike, JD Sports
More information:
