Of the World...
Honouring Patta's DNA, embodying the spirit of true Barça aficionados worldwide
Nike Football
Culers del Món - Chapter I
Nike x FCB x Patta Collection
2023
In conceptualizing and directing a global collaboration platform for FC Barcelona, named Culers Del Món, the debut collection seamlessly blends the essence of Amsterdam with a contemporary flair. The collaboration with Amsterdam-based Patta explores the intrinsic connection between the Dutch brand, rooted in Surinam heritage, and FC Barcelona, enriching the impact of the seasonal, Cruyff-themed away kit. This partnership between FC Barcelona and Nike not only amplifies but also actualizes Patta's enduring passion for the beautiful game, culminating in the realization of a dream.
The harmonious synergy between Amsterdam and Barcelona unfolds effortlessly, shaped by the enduring influence of the Dutch School on modern football and its profound impact on FC Barcelona's storied history. This creative canvas pays homage to Patta's DNA, embodying the spirit of true football aficionados. As Culers del Món, united by their shared love for FC Barcelona, this collection reverberates with a collective heartbeat, pulsating with passion for the game and the club that binds them together.
Comprising on-field Pre-Match Jerseys and off-field lifestyle products, including the inaugural AirMax pack for the club, this collection transcends the boundaries of football; it's a jubilant celebration of their shared devotion, extending beyond the pitch into the hearts of the fans.
Culers del Món, Product Concept & Strategy
Product Graphic Design Direction (Nike)
Product Graphic Design
Key Partners:
Nike
Ryan Wilmot
Isaac Carrillo
Rolando Cruz
Anne Green
Patta
Director: Paul Geusebroek
Creative Director: Vincent van de Waal
D.O.P: Menno Mans | Produced by: Iconoclast | Co-produced by: Halal
Photography: Nike, Patta
More information:
