A canvas of Catalan creativity
Reimagining classic Blaugrana identity through the eyes of local youth
Nike Football | FC Barcelona
El Nostre Barça
2021-22 Champions League Kit Collection
FC Barcelona's new third kit for the 2021/22 season is a result of a collaboration between art and football culture. Designed with emerging talents from Barcelona, the kit breaks from tradition by reimagining the classic blaugrana stripes. It symbolizes the deep connection between the club and the city, exclusively used for Champions League matches, and stands out as a unique emblem of creativity and youth.
Each stripe on the kit tells a story, crafted from scarves representing five Barcelona neighborhoods. This collaborative effort emphasizes a commitment to local identity and community engagement. Beyond being a uniform, the kit becomes a dynamic representation of the city, capturing the spirit of "El Nostre Barça" — our Barcelona.
Diverging from tradition, the neon-toned stripes feature background designs inspired by iconic landmarks from each district, paying homage to passionate fans. The shorts, in harmony with the shirt, bear a dark blue stripe with the words ‘El nostre Barça,’ reinforcing unity. This impactful message is also carried by the socks, completing the ensemble with a cohesive visual narrative.
This innovative kit goes beyond typical football attire; it becomes a canvas of creativity, a tribute to local youth culture, and a unifying symbol for fans. FC Barcelona's third kit represents the team and expresses the collective identity and pride shared by players and the passionate community.
Narrative
Project Strategy
Concept Ideation
Art Direction | In City Creative Workshop
Design Direction
Product Graphic Design
Scarve Translation/Illustration: Bojan Gavric, Yazmin Rosette, Jackie Brown & Myself
Key Partners:
City Youth Groups
Francesca Tur Serra
Berta Segura
Fabricia Polo Gomez da Silva
Jason McDonald
Kristen Kelly
Anne Green
Stephanie Vargas
Morgan Ritter
Many Others
Photography: Nike, FC Barcelona, Sports Illustrated
More information:
