Carved from Gold
Inspired by the transformative impact of the '92 Olympic Games
Nike Football | FC Barcelona
The Flame Lives On - Away Kit Collection
2022-23
This Barcelona Olympics-inspired design is a poignant tribute inspired by the transformative influence of the Games on the city. It intricately weaves together a rich tapestry of symbolic elements, including a dominant gold palette that symbolizes not only triumph but also the pinnacle of athletic success. The incorporation of a detailed, matte-shine knitted map of Barcelona, with a focus on key areas from the 1992 Games, adds a layer of local pride, commemorating the city's history and its lasting impact on the global stage.
In addition, the distinctive Olympic ring-inspired trim on the sleeves serves as a dynamic visual reminder of the unity and spirit embodied by the Games, elevating the design to a symbol of global celebration and athletic excellence. This commemorative design doesn't merely encapsulate a historic event; it resonates as a cultural homage, paying respect to Barcelona's identity and its remarkable journey from the 1992 Games to the present day.
As the matte-shine knitted gold-centric design mirrors the aspirations of athletes striving for victory, it simultaneously mirrors the city's rise to prominence. This carefully curated design becomes a living testament to the enduring legacy of the Barcelona Olympics, celebrating not only the achievements of the past but also the city's ongoing commitment to unity, achievement, and cultural pride on the international stage.
Narrative
Concept Ideation
Design Direction
Product Graphic Design
Key Partners:
Isaac Carrilo
Rolando Cruz
Anne Green
Monika Folkse
Many Others
Photography: FC Barcelona, Nike
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