Creu de Sant Jordi
Unwavering dedication to social causes, diversity, and inclusion
Nike Football | FC Barcelona
Creu de Sant Jordi
2022-23
This design presents a contemporary reinterpretation of Barcelona and FCB's identity by seamlessly blending the iconic legend of the Creu de Sant Jordi with the traditional FCB Blaugrana Stripe vernacular. It results in a distinctive and timeless expression that pays homage to the rich heritage of both Catalan culture and the football club, striking a harmonious balance between history and modernity.
Expanding on this concept, the broader collection incorporates typographical details that cleverly fuse the Culers' nickname with the Creu de Sant Jordi. Brought to life through a familiar but progressive collection, color palette.
Inspired by the Creu de Sant Jordi and commemorating the 30th anniversary of the club receiving the award, the design signifies Barça's unwavering commitment to social causes, diversity, and inclusion — core values encapsulated in its motto of being 'more than a club.' To reinforce these principles, players from the Barça Genuine Foundation team, alongside footballers from the men's and women's first teams, play a central role in the launch of the collection.
Narrative
Concept Ideation
Design Direction
Product Graphic Design
Key Partners:
Isaac Carrillo
Jason McDonald
Kristen Kelly
Anne Green
Morgan Ritter
Many Others
Photography: Nike, FC Barcelona
More information:
