A bold and dynamic spirit
Celebrating the transformative impact of sport on Barna & Barça
Nike Football | FC Barcelona
The Flame Lives On
2023-24 Home Kit Collection
In perfect harmony with the Gold away kit, this kit and collection stand as a tribute to the catalytic impact of the 1992 Olympics on Barcelona's transformative journey. Drawing inspiration from the profound legacy of the Games that sparked unprecedented growth in the city, this collection encapsulates the bold and dynamic spirit that emerged during that transformative period. Infused with modern vibrant blue and red hues, alongside transitional typography, graphics, and trim details, the design authentically captures the essence of a city on the rise, projecting a bright and vibrant future.
At the heart of the design is a broad typographical graphic, skillfully incorporating Culers and Barça wordmarks. This central element seamlessly integrates into the broader collection as intentional and celebrated product details, forging a cohesive narrative that connects the entire collection to the rich heritage and promising future of Barcelona.
Adding an intriguing layer to the narrative, the jersey proudly carried the Owl mark of the globally acclaimed musician Drake for selected games, serving as an unwitting metaphor for the club's ongoing progress and esteemed status on the world stage. This collaboration symbolizes the vibrant possibilities inherent in the Catalan city, showcasing a fusion of cultural influences that resonate both locally and internationally. It stands as a true epitome of Barcelona's unique character and the global impact it continues to make.
Narrative
Concept Ideation
Design Direction
Product Graphic Design
Key Partners:
Isaac Carrillo
Rolando Cruz
Anne Green
Monika Folkse
Morgan Ritter
Many Others
Photography: FC Barcelona, Nike
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