PFCBSU23H – McIver Design

Leading the way

Honouring Inmaculada Cabecerán Soler, Barça's female footballing pioneer

Nike Football | FC Barcelona
Pioneers - Inma Cabecerán
2023-24

This intricately designed kit and collection serves as a visual chronicle, encapsulating a pivotal era in FC Barcelona's history while paying tribute to the visionary contributions of Inmaculada Cabecerán Soler. Rooted in inclusivity and progress, the design unfolds a narrative that harks back to Inma's groundbreaking proposal for a women's football team in 1970, culminating in the historic match at Camp Nou - a moment etched into the intricate elements of the design. These details stand as a testament to the persistent struggle for equality and equity in women's football. Symbolically, current FCB Femeni trailblazers Alexia Putellas and Aitana Bonmatí, alongside both the Men's and Women's teams, proudly showcase these design elements every match day - 50 years after Inma initiated the conversation for change.

The prominently understated diamond, inspired by the original Peña Femenina Barcelonista women's team identity, is seamlessly integrated into the crest, stripe detail, and the broader collection's graphic visual center. This diamond symbolizes an enduring legacy, reflecting the passionate and perseverant spirit that Inma brought to FC Barcelona, embodying the Club's unwavering commitment to inclusivity and its ever-evolving football legacy.

Beyond conventional crest aesthetics, this design pays homage to the trailblazing spirit that advocated for women's football at FC Barcelona. It encapsulates a visionary idea, imprinting its significance into the club's identity and underscoring values of equality and progress. From the crest to the stripe detail, each element serves as a visual tribute to the history, passion, and unwavering dedication of FC Barcelona in shaping a more inclusive, beautiful game - An elegant, minimal reinterpretation of classic club identity, intertwined with an everlasting and sport defining moment.

Narrative
Concept Ideation
Design Direction
Product Graphic Design

Key Partners:
Isaac Carrillo
Rolando Cruz
Ashley Haden
Anne Green
Karli Kawahara
Many Others