Oranje like never before
Harmoniously fusing the legacy of total football with Dutch pride
Nike Football | KNVB
Oranje Like Never Before
2023 Netherlands Women National Team Kit Collection
Tailored for the Dutch national women's team, this contemporary collection pays homage to dual identities. Primarily, it celebrates the iconic Oranje persona, capturing the essence of a footballing icon and the rich history it carries. The lively two-tone orange cross-dye knit and design elements embody the vibrancy and traditions of Dutch football and an exciting bright future for the Womens team.
Simultaneously, the collection honors the national identity of the Netherlands, evident in thoughtful crests and details inspired by the tricolor flag. The incorporation of flag-themed elements infuses a patriotic essence into the uniforms, forging a visual connection between the team and their homeland.
Furthermore, contemporary geometric prints and patterns, drawing inspiration from Delft Blauw homeware, add an artistic and cultural dimension. These details not only pay homage to the lionesses on the uniform but also symbolize strength, courage, and the fierce competitive spirit of the Dutch women's national team. A deep blue palette, inspired by powerful Dutch female royalty of the past, enhances the richness of the collection.
The result is a sophisticated and purposeful collection that seamlessly blends the legacy of football with national pride. The finishing touch, a typographical mark scripting Leeuwinnen, reminiscent of an old artist's signature, skillfully unites the artistry of craft with the future of the sport across both kits and wider collection.
Narrative
Concept & Ideation
Design Direction
Product Graphic Design
Key Partners:
Jennifer Stoltenburg
Shannon Pfeiffer
Peter Erdahl
Katie Daly
Photography: FIFA, Nike
More information:
