The football of tomorrow
Nike Football's ongoing pursuit of innovation and excellence
Nike Football Branded Apparel
2015-2020
At the heart of Nike football lies the Nike Football Training Branded Product, a project to which I dedicated five years, envisioning and meticulously crafting every aspect of the product range, season on season. This encompassed not only its identity but also the intricate graphics and signifiers that define it. My role was pivotal in shaping Nike's product identity and composition, implementing tiered signifier strategies to create a comprehensive and a cohesive brand expression.
Responsible for defining the meticulous details of chassis cut lines, product identity and signifying language, stripe execution, and other product nuances, ensuring precision, consistency and excellence in every element. My focus later extended to the realm of engineered performance graphics for seasonal chassis, where I employed data mapping and body science to optimize functionality. Even in the simplest details, I dedicated attention to crafting components that would enhance the overall product performance.
Beyond this, I led the charge in creating seasonal branded football graphic expressions. These expressions were tailored to resonate with our global portfolio of assets and athletes, ensuring a dynamic and impactful presence in the ever-evolving football landscape. My work in this realm aimed to not only meet but exceed the expectations of athletes and enthusiasts worldwide, contributing to Nike's ongoing legacy of innovation and excellence in football.
Chassis Product Design & Product Graphic Design
Photography: Nike
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