Engineered speed
Enhancing athlete performance and paving the way for a new era of speed
Nike Football
Vaporknit Performance Knit
2018
The 2018 Nike Vaporknit chassis design epitomizes speed, seamlessly merging engineered knit performance and style in soccer apparel. Prioritizing data mapped breathability, a lightweight build, and enhanced agility, the performance knit is engineered with advanced yarn and an open-hole texture, optimizing airflow. Internal ribbing minimizes cling, and the shorts, crafted without outer seams, enhance freedom of movement. Every intricate detail is meticulously and intentionally designed, positioned and crafted to elevate athlete performance, ushering in a new era of speed.
This innovation represents a significant leap in synchronizing performance and style, underscored by the integrated graphic speed identity on sleeves and shorts—an homage to the game's relentless pace. Nike's football identity undergoes a transformative shift with knit innovation—Engineered Speed—an identity poised to break the sound barrier of speed in the world of football.
The product identity and visual language have been seamlessly integrated across all Nike Football products and tiers, spanning from the pitch to the street. This unified approach has been embraced by all Nike Football assets, serving as a distinctive and iconic statement for the brand.
Direction & Development
Engineered Product Graphics
Engineered Data Mapping
Product Graphic Design
Key Partners:
Brian Nunn
Heddy Yoo
Juan Avalos
Emily Roosen
Bert Decorte
Photography: FIFA, Nike
More information:
