The battle spirit of Rome
The unyielding passion of AS Roma and their devoted fans
Nike Football
AS Roma - Siamo Noi
2019-2020
Embodying the essence of simplicity, refinement, and elegant Roman aesthetics, the Home and Away kits are innovative creations tailored for the battle spirit of Rome. The Home kit, draped in a deep Roman red, is adorned with golden yellow trims and anchored in black, paying homage to the iconic AS Roma kits of yesteryear, an elegant unifrom, aptly worn by the legendary Francesco Totti in his final appearance for AS Roma.
In contrast, the Away kit serves as a pristine representation of Roman identity, seamlessly marrying purity with a graphic depiction of an abstract Roman shield and spear. This design evokes the imagery of stone carvings reminiscent of the revered gods in Roman history. Together, these kits encapsulate the spirit and heritage of Rome, blending contemporary design with a profound nod to the club's storied legacy. Each detail is carefully curated to reflect the rich cultural tapestry of the city and the indomitable passion of AS Roma's fanbase.
Narrative
Concept Ideation
Design Direction
Product Graphic Design
Photography: Nike, JD Sports, ASRoma
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